UPFRONT is a specialist cricket brand which was established in 1988. The core values of UPFRONT products are: fit for purpose...high quality...value for money...aesthetically pleasing designs. At Upfront we design, produce and sell direct to the consumer.
We are a low cost operation able to offer great value for money because we perform most of the functions ourselves cutting out unnecessary overheads. Upfront is by far the most competitively priced of all the major cricket brands in the UK.
Superb products coupled with great customer service puts UPFRONT well ahead in a winning position. Our three online sales channels achieve a positive customer feedback rate of over 99.5%.
Many of the staff at Upfront Cricket are ECB qualified cricket coaches and/or are cricket players. We live and breathe cricket – hence we have the knowledge to design fully fit for purpose products. UpfrontCricket.com is a one stop cricket store where you will find every product associated with cricket. Upfront produces the finest range of powerful cricket bats all hand made by experienced craftsmen.
Upfront cricket balls are hand made in the time honoured ways and are amongst the best on the market. Thus Upfront is faithfully able to reproduce that magic sound of leather on willow. With many cricket products Upfront is leading the way with innovative designs. We were also one of the first brands to introduce a full range of Ladies and girls cricket clothing.
Upfront Cricket produces three different levels/ranges of Cricket products: Challenger, Performer and Elite. And for these austere times we have introduced our Budget range which is ultra value for money. It is Upfront’s aim and belief that our Budget range is the cheapest collection of cricket products in the UK.
The Challenger range comprises of entry level cricket gear suitable for beginners and occasional cricketers. The performer range is high quality highly functional professional cricket gear. The Elite range is cutting edge, technically the most advanced and/or the latest innovation. The Upfront Elite range is a must have for the warrior cricketer.
News & Updates
Posted on 06 Jul 11
We have developed 2 new styles of Cricket Bat Grips!!!! Come to our store and be the first to purchase the EXCLUSIVE grips not sold anywhere else and designed and developed by UPFRONT CRICKET We have ... Read post